On the one hand, there is much satisfaction providing evidence a social network website can become profitable. “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg, Facebook founder and CEO while introducing the financial results for the fourth quarter and full year 2014. Facebook’s results have beaten profit and revenue forecasts for the seventh quarter in a row; with greater revenue from mobile advertising.
Meanwhile, Apple posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion for its fiscal 2015 first quarter. The results were fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. “Our revenue grew 30 percent over last year,” said Tim Cook, Apple’s CEO.
On the other hand, there is Yahoo whose results raised concerns among investors about what they perceived as the fading star of once dominant internet website in the 1990s. “I’m pleased to report that our performance in Q4 and in 2014 continues to show stability in our core business,” said Marissa Mayer, CEO of Yahoo. “Our mobile strategy and focus has transformed Yahoo and yielded significant results (like) $254 million in mobile revenue, up 23% quarter-over-quarter,” Mayer added. Yet it was said that investors forced top management to announce plan for tax-free spin-off of remaining stake in Chinese Alibaba Group, in a transaction designed to maximize value of Yahoo’s Alibaba holdings exclusively for shareholders, said a communiqué.
The sector of the internet has brought globally positive but often diverse results in 2014. The most significant trend has been a sharp increase in mobile revenue, confirming the irresistible emergence of m-commerce (mobile commerce) – in a reference to e-commerce (electronic commerce) – as a long-term and large field of future profits in the next years. Mobile strategy has become essential. More than ever, smartphones appear as the future’s main tool for internet navigation, far ahead of desktop computers and tablets.