On the one hand, the media believe that President Donald Trump and his administration have declared war on them. On the other hand, they think that they’re defending themselves against a planned well-structured media offensive launched as soon as June 16, 2015. During the presidential campaign, around 96% of the US media – 99% in Europe – backed Hillary Clinton against Donald Trump. Today and despite the failure of November 2016, Cyceon noticed that the conflict doubled in intensity. A war of at least four years is therefore only beginning while in September 2016 only 32% of Americans said they have “a great deal” or “a fair amount” of trust in mass media.