Why does Elon Musk promise you the Moon?

Simply because on Earth, his companies Tesla Motors and SpaceX would not be so financially strong, at least not as much as they make many of us dream. Inventive and brilliant, Elon Musk undoubtedly has the qualities that characterize those able to change History.

However, it does not make him a profitable CEO, because if dream helps one to build a reputation, it does not necessarily feed sales. On February 22, 2017, Cyceon assumed an overvaluation of Tesla share price (TSLA). 6 days later, its value has already fallen by nearly 10% and Goldman Sachs has degraded TSLA from “neutral” to “sell”.

Tesla‘s sales have allegedly been notoriously mediocre in January 2017, while SpaceX, whose financial viability mainly depends on its contracts with US national security, failed to supply the International Space Station (ISS) with its unmanned Dragon capsule.

But Musk’s communication operations carried out whenever bad news emerges usually draw most of the media and public’s attention rather than legitimate questions about the long-term sustainability of Musk’s companies. Hardly a few minutes after Goldman Sachs had downgraded Tesla, American and international media were already echoing Musk’s announcement that SpaceX will send two tourists around the Moon in 2018.

For every bad news, some more dream. There thus remains to wish good luck to the two tourists.